According to the US Census 2010 the entire Population of Laundromats in the United States is more than 35,000. For “SONS LAUNDRY AND DRYCLEANING SERVICE” Laundromat the locations they are operating there are more than 10 Laundromats in each of the neighborhood. Thus the key for Sons Laundromat would be to provide unique service with superior quality and competitive price. Resources Currently Sons Laundromat employs 4 full time managers for the four branches it operates in New York. Apart from the full time managers there are 5 Supervisors who works in shift basis in each branches. So overall, the Laundromat has 20 supervisors in 4branches. The Laundromat provides service related to washing and drying with customers who operate the machines using their lifetime membership card. The card can be filled with dollar amount and the usage can be tracked through an automated integrated system the business runs on. The business also provides a Drop-Off Service for customers who want to leave their clothes to be washed and dried and to be picked up later. Apart from the washing and drying service the Laundromat also provides sales of soaps and detergents at a competitive price. The Large facility in the Laundromat has wide variety of vending machines, internet access, sitting arrangement with television broadcasting the local channels. Corporate Policy Sons Laundromat faces a lot of competition which is why satisfying the customers become a key ingredient to success. By providing the customers a large. Facilities with a significant number of dryers and washers ranging in size the Laundromat tries to bring efficiency in their service. Providing a clean and healthy environment is also important for maintaining a good relation with the customers. Briefly, customers are provided with a homely and friendly atmosphere in the Laundromat with prompt and efficient service quality. SWOT Analysis Strength Weakness Large Facility Operating only in 4 location in New Significant numbers of washers & dryers York Clean & Friendly Environment No variation in service from other Parking Space Available Laundromats One Day Drop-off Service Word of mouth is the only source of Lifetime Membership Card for $1 Marketing Opportunity Threat Expand the Business in other locations of New York Large Competition Provide a Unique service to attract more Increasing costs & taxes customers – Pick Up & Delivery Marketing Objectives In a business that has large competition and little areas of differentiation in service A&R Laundromat does not want to keep any stones unturned.